Post by account_disabled on Mar 13, 2024 0:03:38 GMT -6
Currently, information about a given product can be obtained on social media, on forums, on opinion sites and, of course, on brand websites. Internet users willingly share their observations and experiences with products, and this strengthens the ROPO effect. In turn, the reverse ROPO effect consists in the fact that consumers obtain information about products in brick and mortar stores and then make an online purchase. Such an effect is obviously beneficial for the e commerce sector. The phenomenon appeared along with the growing trust in online stores and became known as SOPO, or See Offline Purchase Online.
In which industries is the ROPO effect and reverse ROPO most common? Certain product categories are more susceptible to the ROPO effect in consumer behavior. According to the data in the report CH Leads prepared by Gemius E commerce in Poland , the products most susceptible to the ROPO effect are those in the following categories construction and finishing materials furniture and interior design footwear. of online stores precede their purchases by familiarizing themselves with products in brick and mortar stores is less common. Among the categories of goods characteristic of reverse ROPO, there are electronics household appliances footwear cosmetics and perfumes.
What discourages users from buying online? Convenience and time saving, and often lower prices are the undeniable advantages of buying online. So why do so many customers prefer to make a purchase while visiting a brick and mortar store? Some users indicate that they prefer to see the product before buying , as well as talk to the seller. Some consumers are also discouraged by the fact that when shopping online, you have to wait for the product, moreover, the cost of delivery is often too high according to customers. Some customers are also afraid of problems with complaints or returning goods , and some are also concerned about the security of the transaction. How to minimize the ROPO effect in e commerce.
In which industries is the ROPO effect and reverse ROPO most common? Certain product categories are more susceptible to the ROPO effect in consumer behavior. According to the data in the report CH Leads prepared by Gemius E commerce in Poland , the products most susceptible to the ROPO effect are those in the following categories construction and finishing materials furniture and interior design footwear. of online stores precede their purchases by familiarizing themselves with products in brick and mortar stores is less common. Among the categories of goods characteristic of reverse ROPO, there are electronics household appliances footwear cosmetics and perfumes.
What discourages users from buying online? Convenience and time saving, and often lower prices are the undeniable advantages of buying online. So why do so many customers prefer to make a purchase while visiting a brick and mortar store? Some users indicate that they prefer to see the product before buying , as well as talk to the seller. Some consumers are also discouraged by the fact that when shopping online, you have to wait for the product, moreover, the cost of delivery is often too high according to customers. Some customers are also afraid of problems with complaints or returning goods , and some are also concerned about the security of the transaction. How to minimize the ROPO effect in e commerce.