Post by account_disabled on Dec 30, 2023 21:45:05 GMT -6
Some examples of marketing actions that you can automate are: Welcome email to a subscription. Customer service evaluation survey . Customer service through chatbots , both on the website and social networks. A/B test to experiment with two variants of the same content and use the one that works best. Reminder email , for when a lead is cooling off, or simply to remind you about an upcoming promotion or event date. To recover prospects who have not taken action for a long time, that is, who are not advancing in the sales funnel. In our podcast we talk a little more about this topic: Benefits of marketing automation But what are the advantages of implementing marketing automation in your strategy.
Is it worth it enough? The truth is that automations are necessary for practically all companies that want to capture quality leads , and thus increase their sales exponentially. Below we give you a list of the main benefits: 1. Reduce the time spent Thanks to the fact that email marketing campaigns and various workflows can be scheduled Phone Number List well in advance , it is not necessary for marketing managers to spend long periods in this section. In fact, the great advantage is that they can be configured very easily, and having the information well organized does not consume much time monitoring either. 2. Better resource management This part is related to cost reduction , since, although many of the marketing automations are obtained through a CRM , the cost of this service is much lower than that of performing all tasks manually.
By leaving the work to these automations, your marketing team can focus on other tasks that are just as important. 3. Automatic segmentation One of the tasks that would take the most time if done manually is classifying prospects according to your buyer persona , since a company generally captures many leads over the weeks and months. The great advantage of automating this process is not only limited to saving a lot of time, but also reducing the number of errors. Example of lead assignment workflow. This is an example of a simple lead assignment workflow, done in HubSpot. 4. Better contact with leads When a business has few clients, it is possible to give them personalized attention manually. For example, imagine a small traditional food restaurant that only receives a few diners a day.
Is it worth it enough? The truth is that automations are necessary for practically all companies that want to capture quality leads , and thus increase their sales exponentially. Below we give you a list of the main benefits: 1. Reduce the time spent Thanks to the fact that email marketing campaigns and various workflows can be scheduled Phone Number List well in advance , it is not necessary for marketing managers to spend long periods in this section. In fact, the great advantage is that they can be configured very easily, and having the information well organized does not consume much time monitoring either. 2. Better resource management This part is related to cost reduction , since, although many of the marketing automations are obtained through a CRM , the cost of this service is much lower than that of performing all tasks manually.
By leaving the work to these automations, your marketing team can focus on other tasks that are just as important. 3. Automatic segmentation One of the tasks that would take the most time if done manually is classifying prospects according to your buyer persona , since a company generally captures many leads over the weeks and months. The great advantage of automating this process is not only limited to saving a lot of time, but also reducing the number of errors. Example of lead assignment workflow. This is an example of a simple lead assignment workflow, done in HubSpot. 4. Better contact with leads When a business has few clients, it is possible to give them personalized attention manually. For example, imagine a small traditional food restaurant that only receives a few diners a day.